Tuesday, February 7, 2012

29. Emphasis by Isolation

Coca Cola Advertisement

Emphasis by isolation is simply when a focal point occurs by not being a part of a group in an image. Even though the object being isolated looks exactly the same as the objects put together in a group, it is focused on more by the mind's eye simply by being alone. In this old Coca Cola ad there is a pack of cola bottles hanging off the tree and two single bottles below them on the ground. These two bottles on the ground are clearly the focal point as they are alone and show that the two happy people in the image have taken them out of the pack and are drinking them. 

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